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Building on a Long Needed Seminal Contribution.

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Title: Building on a Long Needed Seminal Contribution.
Authors: Shapiro, Stanley J.1 (AUTHOR) sshapiro@sfu.ca
Source: Journal of Macromarketing. Dec2022, Vol. 42 Issue 4, p603-608. 6p.
Database: Business Source Ultimate
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  Data: Building on a Long Needed Seminal Contribution.
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        Value: 10.1177/02761467211073515
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        Text: English
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      – TitleFull: Building on a Long Needed Seminal Contribution.
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              M: 12
              Text: Dec2022
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              Y: 2022
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