When Does Information Transparency Reduce Downside of Personalization? Role of Need for Cognition and Perceived Control.

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Bibliographic Details
Title: When Does Information Transparency Reduce Downside of Personalization? Role of Need for Cognition and Perceived Control.
Authors: Lambillotte, Laetitia1 laetitia.lambillotte@uclouvain.be, Bart, Yakov2 y.bart@northeastern.edu, Poncin, Ingrid3 ingrid.poncin@uclouvain.be
Source: Journal of Interactive Marketing. Aug2022, Vol. 57 Issue 3, p393-420. 28p.
Database: Business Source Ultimate
Description
ISSN:10949968
DOI:10.1177/10949968221095557