When Does Information Transparency Reduce Downside of Personalization? Role of Need for Cognition and Perceived Control.
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| Title: | When Does Information Transparency Reduce Downside of Personalization? Role of Need for Cognition and Perceived Control. |
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| Authors: | Lambillotte, Laetitia1 laetitia.lambillotte@uclouvain.be, Bart, Yakov2 y.bart@northeastern.edu, Poncin, Ingrid3 ingrid.poncin@uclouvain.be |
| Source: | Journal of Interactive Marketing. Aug2022, Vol. 57 Issue 3, p393-420. 28p. |
| Database: | Business Source Ultimate |
| ISSN: | 10949968 |
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| DOI: | 10.1177/10949968221095557 |
