THE ROLE OF IMMERSIVE TECHNOLOGIES IN VALUE CREATION IN MARKETING.
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| Title: | THE ROLE OF IMMERSIVE TECHNOLOGIES IN VALUE CREATION IN MARKETING. |
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| Alternate Title: | ULOGA IMERZIVNIH TEHNOLOGIJA U KREIRANJU VRIJEDNOSTI U MARKETINGU. |
| Authors: | Klico, Almir1 almir.klico@dl.unze.ba, Mahmić-Muhić, Nermana2 nermana.mahmic@unze.ba |
| Source: | BH Economics Forum / BH Ekonomski Forum. 2022, Vol. 16 Issue 1, p79-93. 15p. |
| Database: | Business Source Ultimate |
| ISSN: | 1986681X |
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| DOI: | 10.5937/bhekofor2201079k |