THE ROLE OF IMMERSIVE TECHNOLOGIES IN VALUE CREATION IN MARKETING.

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Bibliographic Details
Title: THE ROLE OF IMMERSIVE TECHNOLOGIES IN VALUE CREATION IN MARKETING.
Alternate Title: ULOGA IMERZIVNIH TEHNOLOGIJA U KREIRANJU VRIJEDNOSTI U MARKETINGU.
Authors: Klico, Almir1 almir.klico@dl.unze.ba, Mahmić-Muhić, Nermana2 nermana.mahmic@unze.ba
Source: BH Economics Forum / BH Ekonomski Forum. 2022, Vol. 16 Issue 1, p79-93. 15p.
Database: Business Source Ultimate
Description
ISSN:1986681X
DOI:10.5937/bhekofor2201079k