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Bad News? Send an AI. Good News? Send a Human.

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Title: Bad News? Send an AI. Good News? Send a Human.
Authors: Garvey, Aaron M.1 (AUTHOR) AaronGarvey@uky.edu, Kim, TaeWoo2 (AUTHOR) Taewoo.kim@uts.edu.au, Duhachek, Adam3 (AUTHOR) adamd@uic.edu
Source: Journal of Marketing. Jan2023, Vol. 87 Issue 1, p10-25. 16p. 4 Graphs.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/00222429211066972