View in EDS HTML Full Text PDF Full Text

Gift or Donation? Increase the Effectiveness of Charitable Solicitation Through Framing Charitable Giving as a Gift.

Saved in:
Bibliographic Details
Title: Gift or Donation? Increase the Effectiveness of Charitable Solicitation Through Framing Charitable Giving as a Gift.
Authors: Wang, Phyllis Xue1 (AUTHOR) phyllisxuewang@outlook.com, Wang, Yijie2 (AUTHOR) yijie.wang@connect.polyu.hk, Jiang, Yuwei3 (AUTHOR) phyllisxuewang@outlook.com
Source: Journal of Marketing. Jan2023, Vol. 87 Issue 1, p133-147. 15p. 1 Diagram, 1 Chart, 3 Graphs.
Database: Business Source Ultimate
Full text is not displayed to guests.
Description
ISSN:00222429
DOI:10.1177/00222429221081506