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Gift or Donation? Increase the Effectiveness of Charitable Solicitation Through Framing Charitable Giving as a Gift.

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Title: Gift or Donation? Increase the Effectiveness of Charitable Solicitation Through Framing Charitable Giving as a Gift.
Authors: Wang, Phyllis Xue1 (AUTHOR) phyllisxuewang@outlook.com, Wang, Yijie2 (AUTHOR) yijie.wang@connect.polyu.hk, Jiang, Yuwei3 (AUTHOR) phyllisxuewang@outlook.com
Source: Journal of Marketing. Jan2023, Vol. 87 Issue 1, p133-147. 15p. 1 Diagram, 1 Chart, 3 Graphs.
Database: Business Source Ultimate
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An: 160533745
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  Data: Gift or Donation? Increase the Effectiveness of Charitable Solicitation Through Framing Charitable Giving as a Gift.
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  Data: <searchLink fieldCode="AR" term="%22Wang%2C+Phyllis+Xue%22">Wang, Phyllis Xue</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> phyllisxuewang@outlook.com</i><br /><searchLink fieldCode="AR" term="%22Wang%2C+Yijie%22">Wang, Yijie</searchLink><relatesTo>2</relatesTo> (AUTHOR)<i> yijie.wang@connect.polyu.hk</i><br /><searchLink fieldCode="AR" term="%22Jiang%2C+Yuwei%22">Jiang, Yuwei</searchLink><relatesTo>3</relatesTo> (AUTHOR)<i> phyllisxuewang@outlook.com</i>
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. Jan2023, Vol. 87 Issue 1, p133-147. 15p. 1 Diagram, 1 Chart, 3 Graphs.
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RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1177/00222429221081506
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 15
        StartPage: 133
    Titles:
      – TitleFull: Gift or Donation? Increase the Effectiveness of Charitable Solicitation Through Framing Charitable Giving as a Gift.
        Type: main
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      – PersonEntity:
          Name:
            NameFull: Wang, Phyllis Xue
      – PersonEntity:
          Name:
            NameFull: Wang, Yijie
      – PersonEntity:
          Name:
            NameFull: Jiang, Yuwei
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 01
              Text: Jan2023
              Type: published
              Y: 2023
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            – Type: issn-print
              Value: 00222429
          Numbering:
            – Type: volume
              Value: 87
            – Type: issue
              Value: 1
          Titles:
            – TitleFull: Journal of Marketing
              Type: main
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