UNDERSTANDING HOW THE SOURCE OF ONLINE CONSUMER DATA AFFECTS RESPONSE QUALITY AND CONCLUSIONS DRAWN FOR POLICY-RELEVANT RESEARCH.
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| Title: | UNDERSTANDING HOW THE SOURCE OF ONLINE CONSUMER DATA AFFECTS RESPONSE QUALITY AND CONCLUSIONS DRAWN FOR POLICY-RELEVANT RESEARCH. |
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| Authors: | Burton, Scot1 sburton@walton.uark.edu, Kees, Jeremy2 jeremy.kees@villanova.edu, Berry, Christopher3, Andrews, J. Craig4 |
| Source: | AMA Marketing & Public Policy Academic Conference Proceedings. 2022, Vol. 32, p328-331. 4p. |
| Database: | Business Source Ultimate |
| Description not available. |
