You Must Have a Preference: The Impact of No-Preference Communication on Joint Decision Making.
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| Title: | You Must Have a Preference: The Impact of No-Preference Communication on Joint Decision Making. |
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| Authors: | Kim, Nicole You Jeung1 (AUTHOR) nicole.kim@polyu.edu.hk, Zwebner, Yonat2 (AUTHOR) zwebner.yonat@idc.ac.il, Barasch, Alixandra3 (AUTHOR) alix.barasch@colorado.edu, Schrift, Rom Y.4 (AUTHOR) rschrift@iu.edu |
| Source: | Journal of Marketing Research (JMR). Feb2023, Vol. 60 Issue 1, p52-71. 20p. 1 Diagram, 1 Chart, 4 Graphs. |
| Database: | Business Source Ultimate |
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| ISSN: | 00222437 |
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| DOI: | 10.1177/00222437221107593 |