Hyper-Personalization as a Customer Relationship Management Tool in a SMART Organization.

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Bibliographic Details
Title:	Hyper-Personalization as a Customer Relationship Management Tool in a SMART Organization.
Alternate Title:	Hiperpersonalizacja jako narzędzie zarządzania relacjami z klientem w organizacji SMART.
Authors:	Pukas, Anetta¹ anetta.pukas@ue.wroc.pl
Source:	Management Issues / Problemy Zarządzania. 2022, Vol. 20 Issue 3, p95-108. 14p.
Database:	Business Source Ultimate

Description
ISSN:	16449584
DOI:	10.7172/1644-9584.97.5