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Editorial: Marketing's Role in the Evolving Discipline of Product Management.

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Bibliographic Details
Title: Editorial: Marketing's Role in the Evolving Discipline of Product Management.
Authors: Shulman, Jeffrey D.1 (AUTHOR) jshulman@uw.edu, Toubia, Olivier2 (AUTHOR) ot2107@gsb.columbia.edu, Saddler, Raena3 (AUTHOR) raenasaddler@meta.com
Source: Marketing Science (INFORMS). Jan/Feb2023, Vol. 42 Issue 1, p1-5. 5p.
Database: Business Source Ultimate
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ISSN:07322399
DOI:10.1287/mksc.2022.1428