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Editorial: Marketing's Role in the Evolving Discipline of Product Management.

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Title: Editorial: Marketing's Role in the Evolving Discipline of Product Management.
Authors: Shulman, Jeffrey D.1 (AUTHOR) jshulman@uw.edu, Toubia, Olivier2 (AUTHOR) ot2107@gsb.columbia.edu, Saddler, Raena3 (AUTHOR) raenasaddler@meta.com
Source: Marketing Science (INFORMS). Jan/Feb2023, Vol. 42 Issue 1, p1-5. 5p.
Database: Business Source Ultimate
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  Data: Editorial: Marketing's Role in the Evolving Discipline of Product Management.
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  Data: <searchLink fieldCode="JN" term="%22Marketing+Science+%28INFORMS%29%22">Marketing Science (INFORMS)</searchLink>. Jan/Feb2023, Vol. 42 Issue 1, p1-5. 5p.
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1287/mksc.2022.1428
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      – Code: eng
        Text: English
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        PageCount: 5
        StartPage: 1
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      – TitleFull: Editorial: Marketing's Role in the Evolving Discipline of Product Management.
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            NameFull: Shulman, Jeffrey D.
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            NameFull: Toubia, Olivier
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            NameFull: Saddler, Raena
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            – D: 01
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              Text: Jan/Feb2023
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              Y: 2023
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              Value: 42
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            – TitleFull: Marketing Science (INFORMS)
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