Brands and Social Justice Movements: The Effects of True versus Performative Allyship on Brand Evaluation.
Saved in:
| Title: | Brands and Social Justice Movements: The Effects of True versus Performative Allyship on Brand Evaluation. |
|---|---|
| Authors: | Spielmann, Nathalie (AUTHOR), Dobscha, Susan (AUTHOR), Shrum, L. J. (AUTHOR) |
| Source: | Journal of the Association for Consumer Research. Jan2023, Vol. 8 Issue 1, p83-94. 12p. |
| Database: | Business Source Ultimate |
|
Full text is not displayed to guests.
Login for full access.
|
|
Be the first to leave a comment!
