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I Will Get a Reward, Too: When Disclosing the Referrer Reward Increases Referring.

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Bibliographic Details
Title: I Will Get a Reward, Too: When Disclosing the Referrer Reward Increases Referring.
Authors: Xu, Minzhe (AUTHOR) minzhexu@iastate.edu, Yu, Zhihao (AUTHOR), Tu, Yanping (AUTHOR)
Source: Journal of Marketing Research (JMR). Apr2023, Vol. 60 Issue 2, p355-370. 16p. 1 Diagram, 1 Chart, 3 Graphs.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1177/00222437221117113