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Exploring the price anchoring effect in mobile commerce: An experimental study.

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Title: Exploring the price anchoring effect in mobile commerce: An experimental study.
Authors: Lin, Hsin‐Hui1 (AUTHOR) brenda@nutc.edu.tw, Chen, Pin‐Han1 (AUTHOR), Wu, Chih‐Lun1 (AUTHOR)
Source: Managerial & Decision Economics. Apr2023, Vol. 44 Issue 3, p1601-1623. 23p.
Database: Business Source Ultimate
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ISSN:01436570
DOI:10.1002/mde.3769