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Exploring the price anchoring effect in mobile commerce: An experimental study.

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Title: Exploring the price anchoring effect in mobile commerce: An experimental study.
Authors: Lin, Hsin‐Hui1 (AUTHOR) brenda@nutc.edu.tw, Chen, Pin‐Han1 (AUTHOR), Wu, Chih‐Lun1 (AUTHOR)
Source: Managerial & Decision Economics. Apr2023, Vol. 44 Issue 3, p1601-1623. 23p.
Database: Business Source Ultimate
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An: 162381993
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PubType: Academic Journal
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  Data: <searchLink fieldCode="AR" term="%22Lin%2C+Hsin‐Hui%22">Lin, Hsin‐Hui</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> brenda@nutc.edu.tw</i><br /><searchLink fieldCode="AR" term="%22Chen%2C+Pin‐Han%22">Chen, Pin‐Han</searchLink><relatesTo>1</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Wu%2C+Chih‐Lun%22">Wu, Chih‐Lun</searchLink><relatesTo>1</relatesTo> (AUTHOR)
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        Value: 10.1002/mde.3769
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      – Code: eng
        Text: English
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        PageCount: 23
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      – TitleFull: Exploring the price anchoring effect in mobile commerce: An experimental study.
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            NameFull: Lin, Hsin‐Hui
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            NameFull: Chen, Pin‐Han
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              Text: Apr2023
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              Y: 2023
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