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A Meta-Analysis of the Effects of Brands' Owned Social Media on Social Media Engagement and Sales.

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Bibliographic Details
Title: A Meta-Analysis of the Effects of Brands' Owned Social Media on Social Media Engagement and Sales.
Authors: Liadeli, Georgia (AUTHOR) g.liadeli@vu.nl, Sotgiu, Francesca (AUTHOR), Verlegh, Peeter W.J. (AUTHOR)
Source: Journal of Marketing. May2023, Vol. 87 Issue 3, p406-427. 22p. 1 Diagram, 6 Charts, 2 Graphs.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/00222429221123250