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A Meta-Analysis of the Effects of Brands' Owned Social Media on Social Media Engagement and Sales.

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Title: A Meta-Analysis of the Effects of Brands' Owned Social Media on Social Media Engagement and Sales.
Authors: Liadeli, Georgia (AUTHOR) g.liadeli@vu.nl, Sotgiu, Francesca (AUTHOR), Verlegh, Peeter W.J. (AUTHOR)
Source: Journal of Marketing. May2023, Vol. 87 Issue 3, p406-427. 22p. 1 Diagram, 6 Charts, 2 Graphs.
Database: Business Source Ultimate
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  Data: A Meta-Analysis of the Effects of Brands' Owned Social Media on Social Media Engagement and Sales.
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  Data: <searchLink fieldCode="AR" term="%22Liadeli%2C+Georgia%22">Liadeli, Georgia</searchLink> (AUTHOR)<i> g.liadeli@vu.nl</i><br /><searchLink fieldCode="AR" term="%22Sotgiu%2C+Francesca%22">Sotgiu, Francesca</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Verlegh%2C+Peeter+W%2EJ%2E%22">Verlegh, Peeter W.J.</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. May2023, Vol. 87 Issue 3, p406-427. 22p. 1 Diagram, 6 Charts, 2 Graphs.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=162733245
RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1177/00222429221123250
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      – Code: eng
        Text: English
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        PageCount: 22
        StartPage: 406
    Titles:
      – TitleFull: A Meta-Analysis of the Effects of Brands' Owned Social Media on Social Media Engagement and Sales.
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            NameFull: Liadeli, Georgia
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            NameFull: Sotgiu, Francesca
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            NameFull: Verlegh, Peeter W.J.
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            – D: 01
              M: 05
              Text: May2023
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              Y: 2023
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              Value: 87
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            – TitleFull: Journal of Marketing
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