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Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement.

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Bibliographic Details
Title: Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement.
Authors: Wies, Simone (AUTHOR) wies@econ.uni-frankfurt.de, Bleier, Alexander (AUTHOR), Edeling, Alexander (AUTHOR)
Source: Journal of Marketing. May2023, Vol. 87 Issue 3, p383-405. 23p. 3 Diagrams, 7 Charts, 2 Graphs.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/00222429221125131