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Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement.

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Title: Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement.
Authors: Wies, Simone (AUTHOR) wies@econ.uni-frankfurt.de, Bleier, Alexander (AUTHOR), Edeling, Alexander (AUTHOR)
Source: Journal of Marketing. May2023, Vol. 87 Issue 3, p383-405. 23p. 3 Diagrams, 7 Charts, 2 Graphs.
Database: Business Source Ultimate
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  Data: Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement.
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  Data: <searchLink fieldCode="AR" term="%22Wies%2C+Simone%22">Wies, Simone</searchLink> (AUTHOR)<i> wies@econ.uni-frankfurt.de</i><br /><searchLink fieldCode="AR" term="%22Bleier%2C+Alexander%22">Bleier, Alexander</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Edeling%2C+Alexander%22">Edeling, Alexander</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. May2023, Vol. 87 Issue 3, p383-405. 23p. 3 Diagrams, 7 Charts, 2 Graphs.
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        Value: 10.1177/00222429221125131
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      – Code: eng
        Text: English
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        PageCount: 23
        StartPage: 383
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      – TitleFull: Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement.
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            NameFull: Wies, Simone
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              Text: May2023
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              Y: 2023
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