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Societal Spillovers of TV Advertising: Social Distancing During a Public Health Crisis.

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Bibliographic Details
Title: Societal Spillovers of TV Advertising: Social Distancing During a Public Health Crisis.
Authors: Ghosh Dastidar, Ayan (AUTHOR) aghoshdastidar@clarku.edu, Sunder, Sarang (AUTHOR), Shah, Denish (AUTHOR)
Source: Journal of Marketing. May2023, Vol. 87 Issue 3, p337-358. 22p. 1 Color Photograph, 5 Charts, 6 Graphs, 1 Map.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/00222429221130011