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Societal Spillovers of TV Advertising: Social Distancing During a Public Health Crisis.

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Title: Societal Spillovers of TV Advertising: Social Distancing During a Public Health Crisis.
Authors: Ghosh Dastidar, Ayan (AUTHOR) aghoshdastidar@clarku.edu, Sunder, Sarang (AUTHOR), Shah, Denish (AUTHOR)
Source: Journal of Marketing. May2023, Vol. 87 Issue 3, p337-358. 22p. 1 Color Photograph, 5 Charts, 6 Graphs, 1 Map.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: Societal Spillovers of TV Advertising: Social Distancing During a Public Health Crisis.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. May2023, Vol. 87 Issue 3, p337-358. 22p. 1 Color Photograph, 5 Charts, 6 Graphs, 1 Map.
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1177/00222429221130011
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      – Code: eng
        Text: English
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        PageCount: 22
        StartPage: 337
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      – TitleFull: Societal Spillovers of TV Advertising: Social Distancing During a Public Health Crisis.
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            NameFull: Ghosh Dastidar, Ayan
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            NameFull: Sunder, Sarang
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            NameFull: Shah, Denish
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            – D: 01
              M: 05
              Text: May2023
              Type: published
              Y: 2023
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              Value: 87
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            – TitleFull: Journal of Marketing
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