Societal Spillovers of TV Advertising: Social Distancing During a Public Health Crisis.
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| Title: | Societal Spillovers of TV Advertising: Social Distancing During a Public Health Crisis. |
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| Authors: | Ghosh Dastidar, Ayan (AUTHOR) aghoshdastidar@clarku.edu, Sunder, Sarang (AUTHOR), Shah, Denish (AUTHOR) |
| Source: | Journal of Marketing. May2023, Vol. 87 Issue 3, p337-358. 22p. 1 Color Photograph, 5 Charts, 6 Graphs, 1 Map. |
| Database: | Business Source Ultimate |
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