Leveraging consumer personality and social media marketing to improve a brand's social media equity.
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| Title: | Leveraging consumer personality and social media marketing to improve a brand's social media equity. |
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| Authors: | Mathur, Manisha1 (AUTHOR) mmathur@augusta.edu, Lawrence, Danae1 (AUTHOR), Chakravarty, Anindita2 (AUTHOR) |
| Source: | International Journal of Consumer Studies. May2023, Vol. 47 Issue 3, p1076-1094. 19p. 1 Diagram, 5 Charts. |
| Database: | Business Source Ultimate |
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| ISSN: | 14706423 |
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| DOI: | 10.1111/ijcs.12888 |
