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Leveraging consumer personality and social media marketing to improve a brand's social media equity.

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Title: Leveraging consumer personality and social media marketing to improve a brand's social media equity.
Authors: Mathur, Manisha1 (AUTHOR) mmathur@augusta.edu, Lawrence, Danae1 (AUTHOR), Chakravarty, Anindita2 (AUTHOR)
Source: International Journal of Consumer Studies. May2023, Vol. 47 Issue 3, p1076-1094. 19p. 1 Diagram, 5 Charts.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: Leveraging consumer personality and social media marketing to improve a brand's social media equity.
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  Data: <searchLink fieldCode="JN" term="%22International+Journal+of+Consumer+Studies%22">International Journal of Consumer Studies</searchLink>. May2023, Vol. 47 Issue 3, p1076-1094. 19p. 1 Diagram, 5 Charts.
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1111/ijcs.12888
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      – Code: eng
        Text: English
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        PageCount: 19
        StartPage: 1076
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      – TitleFull: Leveraging consumer personality and social media marketing to improve a brand's social media equity.
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            NameFull: Mathur, Manisha
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            NameFull: Lawrence, Danae
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              Text: May2023
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              Y: 2023
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