THE IMPACT OF PRODUCT TAGGING ON TRUST AND PURCHASE INTENTION: A CROSS-CULTURAL PERSPECTIVE IN VISUAL E-COMMERCE.
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| Title: | THE IMPACT OF PRODUCT TAGGING ON TRUST AND PURCHASE INTENTION: A CROSS-CULTURAL PERSPECTIVE IN VISUAL E-COMMERCE. |
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| Alternate Title: | O Impacto da Marcação de Produto na Confiança e na Intenção de Compra: Uma perspectiva intercultural no e-commerce visual. |
| Authors: | Broeder, Peter1 peter@broeder.com, Schouten, Michelle1 mschouten94@gmail.com |
| Source: | Consumer Behavior Review (CBR). Jan-Dec2022, Vol. 6 Issue 1, p1-17. 17p. |
| Database: | Business Source Ultimate |
| ISSN: | 25267884 |
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| DOI: | 10.51359/2526-7884.2022.250595 |
