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When Payments Go Social: The Use of Person-to-Person Payment Methods Attenuates the Endowment Effect.

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Bibliographic Details
Title: When Payments Go Social: The Use of Person-to-Person Payment Methods Attenuates the Endowment Effect.
Authors: Huang, Liang (AUTHOR), Savary, Jennifer (AUTHOR) huangliang@sem.tsinghua.edu.cn
Source: Journal of Marketing Research (JMR). Jun2023, Vol. 60 Issue 3, p585-601. 17p. 3 Color Photographs, 1 Graph.
Database: Business Source Ultimate
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Description
ISSN:00222437
DOI:10.1177/00222437221128255