Paying Twice for Aesthetic Customization? The Negative Effect of Uniqueness on a Product's Resale Value.
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| Title: | Paying Twice for Aesthetic Customization? The Negative Effect of Uniqueness on a Product's Resale Value. |
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| Authors: | Fuchs, Matthias (AUTHOR) matthias.fuchs@ehl.ch, Schreier, Martin (AUTHOR) |
| Source: | Journal of Marketing Research (JMR). Jun2023, Vol. 60 Issue 3, p602-624. 23p. 1 Diagram, 3 Charts, 4 Graphs. |
| Database: | Business Source Ultimate |
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| ISSN: | 00222437 |
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| DOI: | 10.1177/00222437221128576 |
