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What Drives Royalty Rates in International Franchising?

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Bibliographic Details
Title: What Drives Royalty Rates in International Franchising?
Authors: Zeißler, Jennifer (AUTHOR), Mandler, Timo (AUTHOR) jennifer.zeissler@uni-hamburg.de, Kim, Jeeyeon (AUTHOR)
Source: Journal of International Marketing. Jun2023, Vol. 31 Issue 2, p103-123. 21p. 1 Diagram, 5 Charts.
Database: Business Source Ultimate
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ISSN:1069031X
DOI:10.1177/1069031X221123265