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Propelling International Marketing Research with Geospatial Data.

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Bibliographic Details
Title: Propelling International Marketing Research with Geospatial Data.
Authors: Wichmann, Julian R.K. (AUTHOR) wichmann@wiso.uni-koeln.de, Scholdra, Thomas P. (AUTHOR), Reinartz, Werner J. (AUTHOR)
Source: Journal of International Marketing. Jun2023, Vol. 31 Issue 2, p82-102. 21p. 6 Charts, 4 Graphs.
Database: Business Source Ultimate
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ISSN:1069031X
DOI:10.1177/1069031X221149951