Planning Marketing-Mix Strategies in the Presence of Interaction Effects.

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Bibliographic Details
Title:	Planning Marketing-Mix Strategies in the Presence of Interaction Effects.
Authors:	Naik, Prasad A.¹ panaik@ucdavis.edu, Raman, Kalyan² k.raman@lboro.ac.uk, Winer, Russell S.³ rwiner@stern.nyu.edu
Source:	Marketing Science (INFORMS). Winter2005, Vol. 24 Issue 1, p25-34. 10p. 4 Charts.
Database:	Business Source Ultimate

Description
ISSN:	07322399
DOI:	10.1287/mksc.1040.0083