APA (7th ed.) Citation

Naik, P. A., Raman, K., & Winer, R. S. (2005). Planning Marketing-Mix Strategies in the Presence of Interaction Effects. Marketing Science (INFORMS), 24(1), 25. https://doi.org/10.1287/mksc.1040.0083

Chicago Style (17th ed.) Citation

Naik, Prasad A., Kalyan Raman, and Russell S. Winer. "Planning Marketing-Mix Strategies in the Presence of Interaction Effects." Marketing Science (INFORMS) 24, no. 1 (2005): 25. https://doi.org/10.1287/mksc.1040.0083.

MLA (9th ed.) Citation

Naik, Prasad A., et al. "Planning Marketing-Mix Strategies in the Presence of Interaction Effects." Marketing Science (INFORMS), vol. 24, no. 1, 2005, p. 25, https://doi.org/10.1287/mksc.1040.0083.