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Planning Marketing-Mix Strategies in the Presence of Interaction Effects.

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Title: Planning Marketing-Mix Strategies in the Presence of Interaction Effects.
Authors: Naik, Prasad A.1 panaik@ucdavis.edu, Raman, Kalyan2 k.raman@lboro.ac.uk, Winer, Russell S.3 rwiner@stern.nyu.edu
Source: Marketing Science (INFORMS). Winter2005, Vol. 24 Issue 1, p25-34. 10p. 4 Charts.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Marketing+Science+%28INFORMS%29%22">Marketing Science (INFORMS)</searchLink>. Winter2005, Vol. 24 Issue 1, p25-34. 10p. 4 Charts.
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        Value: 10.1287/mksc.1040.0083
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        Text: English
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      – TitleFull: Planning Marketing-Mix Strategies in the Presence of Interaction Effects.
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              Text: Winter2005
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