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Reader and author attitudes towards brand placement in fiction.

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Bibliographic Details
Title:	Reader and author attitudes towards brand placement in fiction.
Authors:	R. Avramova, Yana¹ (AUTHOR), De Pelsmacker, Patrick^1,2 (AUTHOR), Dens, Nathalie¹ (AUTHOR)
Source:	International Journal of Advertising. Jul2023, Vol. 42 Issue 5, p835-867. 33p. 9 Charts, 1 Graph.
Database:	Business Source Ultimate
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Description
ISSN:	02650487
DOI:	10.1080/02650487.2022.2120691