View in EDS HTML Full Text PDF Full Text

Reader and author attitudes towards brand placement in fiction.

Saved in:
Bibliographic Details
Title: Reader and author attitudes towards brand placement in fiction.
Authors: R. Avramova, Yana1 (AUTHOR), De Pelsmacker, Patrick1,2 (AUTHOR), Dens, Nathalie1 (AUTHOR)
Source: International Journal of Advertising. Jul2023, Vol. 42 Issue 5, p835-867. 33p. 9 Charts, 1 Graph.
Database: Business Source Ultimate
Full text is not displayed to guests.
FullText Links:
  – Type: pdflink
Text:
  Availability: 1
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 163855289
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Reader and author attitudes towards brand placement in fiction.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22R%2E+Avramova%2C+Yana%22">R. Avramova, Yana</searchLink><relatesTo>1</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22De+Pelsmacker%2C+Patrick%22">De Pelsmacker, Patrick</searchLink><relatesTo>1,2</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Dens%2C+Nathalie%22">Dens, Nathalie</searchLink><relatesTo>1</relatesTo> (AUTHOR)
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22International+Journal+of+Advertising%22">International Journal of Advertising</searchLink>. Jul2023, Vol. 42 Issue 5, p835-867. 33p. 9 Charts, 1 Graph.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=163855289
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1080/02650487.2022.2120691
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 33
        StartPage: 835
    Titles:
      – TitleFull: Reader and author attitudes towards brand placement in fiction.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: R. Avramova, Yana
      – PersonEntity:
          Name:
            NameFull: De Pelsmacker, Patrick
      – PersonEntity:
          Name:
            NameFull: Dens, Nathalie
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 07
              Text: Jul2023
              Type: published
              Y: 2023
          Identifiers:
            – Type: issn-print
              Value: 02650487
          Numbering:
            – Type: volume
              Value: 42
            – Type: issue
              Value: 5
          Titles:
            – TitleFull: International Journal of Advertising
              Type: main
ResultId 1