The Effect of Corporate Social Responsibility on Brand Image and Brand Equity and Its Impact on Consumer Satisfaction.
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| Title: | The Effect of Corporate Social Responsibility on Brand Image and Brand Equity and Its Impact on Consumer Satisfaction. |
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| Authors: | Araújo, Joana1 (AUTHOR) jcaa@iscap.ipp.pt, Pereira, Inês Veiga2 (AUTHOR) ipereira@iscap.ipp.pt, Santos, José Duarte2 (AUTHOR) jdsantos@iscap.ipp.pt |
| Source: | Administrative Sciences (2076-3387). May2023, Vol. 13 Issue 5, p118. 16p. |
| Database: | Business Source Ultimate |
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| ISSN: | 20763387 |
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| DOI: | 10.3390/admsci13050118 |
