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Optimal Price Targeting.

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Bibliographic Details
Title: Optimal Price Targeting.
Authors: Smith, Adam N.1 (AUTHOR) a.smith@ucl.ac.uk, Seiler, Stephan2,3 (AUTHOR) stephan.a.seiler@gmail.com, Aggarwal, Ishant (AUTHOR) iagg1946@gmail.com
Source: Marketing Science (INFORMS). May/Jun2023, Vol. 42 Issue 3, p476-499. 24p. 9 Charts, 3 Graphs.
Database: Business Source Ultimate
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ISSN:07322399
DOI:10.1287/mksc.2022.1387