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How online reviews with different influencing factors affect the diffusion of new products.

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Bibliographic Details
Title: How online reviews with different influencing factors affect the diffusion of new products.
Authors: Sun, Bing1 (AUTHOR), Kang, Min1 (AUTHOR) 15776894912@163.com, Zhao, Shunyao1 (AUTHOR)
Source: International Journal of Consumer Studies. Jul2023, Vol. 47 Issue 4, p1377-1396. 20p. 1 Diagram, 8 Charts.
Database: Business Source Ultimate
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ISSN:14706423
DOI:10.1111/ijcs.12915