Brand Management of Natural Spaces: The Impact of Natural Space Authenticity on Consumer Outcomes.
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| Title: | Brand Management of Natural Spaces: The Impact of Natural Space Authenticity on Consumer Outcomes. |
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| Authors: | Matthews, A. Lynn (AUTHOR) lynn.matthews@wichita.edu, Cockrell, Seth (AUTHOR), Walker, Kristen L. (AUTHOR) |
| Source: | Journal of Public Policy & Marketing. Jul2023, Vol. 42 Issue 3, p279-295. 17p. 1 Diagram, 3 Charts. |
| Database: | Business Source Ultimate |
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