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Nudging App Adoption: Choice Architecture Facilitates Consumer Uptake of Mobile Apps.

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Bibliographic Details
Title: Nudging App Adoption: Choice Architecture Facilitates Consumer Uptake of Mobile Apps.
Authors: Reeck, Crystal (AUTHOR) crystal.reeck@temple.edu, Posner, Nathaniel A. (AUTHOR), Mrkva, Kellen (AUTHOR), Johnson, Eric J. (AUTHOR)
Source: Journal of Marketing. Jul2023, Vol. 87 Issue 4, p510-527. 18p. 1 Color Photograph, 3 Diagrams, 1 Chart, 1 Graph.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/00222429221141066