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Impact of Technology-Evoked Mental Imagery on Brand Personality and Brand Association for Beauty Brands among Women in India.

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Bibliographic Details
Title: Impact of Technology-Evoked Mental Imagery on Brand Personality and Brand Association for Beauty Brands among Women in India.
Authors: Cherian, Krupa Miriam1, Kurian, Simmy1, Ramanathan, Hareesh N.2
Source: Journal of Telecommunications & the Digital Economy. Jun2023, Vol. 11 Issue 2, p212-232. 21p.
Database: Business Source Ultimate
Description
ISSN:22031693
DOI:10.18080/jtde.v11n2.706