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How Consumers Respond to Embarrassing Service Encounters: A Dehumanization Perspective.

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Bibliographic Details
Title: How Consumers Respond to Embarrassing Service Encounters: A Dehumanization Perspective.
Authors: Sun, Yixia (AUTHOR), Wang, Xuehua (AUTHOR) sunyixia@zju.edu.cn, Hoegg, JoAndrea (AUTHOR), Dahl, Darren W. (AUTHOR)
Source: Journal of Marketing Research (JMR). Aug2023, Vol. 60 Issue 4, p646-664. 19p. 1 Diagram, 2 Charts, 3 Graphs.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1177/00222437221130721