APA (7th ed.) Citation

Sun, Y., Wang, X., Hoegg, J., & Dahl, D. W. (2023). How Consumers Respond to Embarrassing Service Encounters: A Dehumanization Perspective. Journal of Marketing Research (JMR), 60(4), 646. https://doi.org/10.1177/00222437221130721

Chicago Style (17th ed.) Citation

Sun, Yixia, Xuehua Wang, JoAndrea Hoegg, and Darren W. Dahl. "How Consumers Respond to Embarrassing Service Encounters: A Dehumanization Perspective." Journal of Marketing Research (JMR) 60, no. 4 (2023): 646. https://doi.org/10.1177/00222437221130721.

MLA (9th ed.) Citation

Sun, Yixia, et al. "How Consumers Respond to Embarrassing Service Encounters: A Dehumanization Perspective." Journal of Marketing Research (JMR), vol. 60, no. 4, 2023, p. 646, https://doi.org/10.1177/00222437221130721.