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Too Time-Crunched to Seek Variety: The Influence of Parenting Motivation on Consumer Variety Seeking.

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Bibliographic Details
Title: Too Time-Crunched to Seek Variety: The Influence of Parenting Motivation on Consumer Variety Seeking.
Authors: Liang, Yitian (AUTHOR), Huang, Zhongqiang (AUTHOR), Su, Lei (AUTHOR) liangyt@sem.tsinghua.edu.cn
Source: Journal of Marketing Research (JMR). Aug2023, Vol. 60 Issue 4, p812-833. 22p. 3 Charts, 3 Graphs.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1177/00222437221136491