Revisiting brand origin: expanding the strategic portfolio of brand-level attributes.
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| Title: | Revisiting brand origin: expanding the strategic portfolio of brand-level attributes. |
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| Authors: | Mills, Adam J.1 (AUTHOR) ajmills@loyno.edu, John, Joby2 (AUTHOR) |
| Source: | Journal of Strategic Marketing. Aug2023, Vol. 31 Issue 6, p1220-1237. 18p. 1 Diagram, 2 Charts. |
| Database: | Business Source Ultimate |
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