Building brand commitment: A behavioural approach to internal brand management.

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Bibliographic Details
Title:	Building brand commitment: A behavioural approach to internal brand management.
Authors:	Burmann, Christoph¹ burmann@uni-bremen.de, Zeplin, Sabrina
Source:	Journal of Brand Management. Apr2005, Vol. 12 Issue 4, p279-300. 22p. 3 Diagrams.
Database:	Business Source Ultimate

Description
ISSN:	1350231X
DOI:	10.1057/palgrave.bm.2540223