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Building brand commitment: A behavioural approach to internal brand management.

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Bibliographic Details
Title: Building brand commitment: A behavioural approach to internal brand management.
Authors: Burmann, Christoph1 burmann@uni-bremen.de, Zeplin, Sabrina
Source: Journal of Brand Management. Apr2005, Vol. 12 Issue 4, p279-300. 22p. 3 Diagrams.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: Building brand commitment: A behavioural approach to internal brand management.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Brand+Management%22">Journal of Brand Management</searchLink>. Apr2005, Vol. 12 Issue 4, p279-300. 22p. 3 Diagrams.
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        Value: 10.1057/palgrave.bm.2540223
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        Text: English
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        StartPage: 279
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              Text: Apr2005
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