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Understanding Customer Participation Dynamics: The Case of the Subscription Box.

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Bibliographic Details
Title: Understanding Customer Participation Dynamics: The Case of the Subscription Box.
Authors: Umashankar, Nita (AUTHOR) numashankar@sdsu.edu, Kim, Kihyun Hannah (AUTHOR), Reutterer, Thomas (AUTHOR)
Source: Journal of Marketing. Sep2023, Vol. 87 Issue 5, p719-735. 17p. 1 Color Photograph, 1 Diagram, 5 Charts, 1 Graph.
Database: Business Source Ultimate
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Description
ISSN:00222429
DOI:10.1177/00222429221148978