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Understanding Customer Participation Dynamics: The Case of the Subscription Box.

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Title: Understanding Customer Participation Dynamics: The Case of the Subscription Box.
Authors: Umashankar, Nita (AUTHOR) numashankar@sdsu.edu, Kim, Kihyun Hannah (AUTHOR), Reutterer, Thomas (AUTHOR)
Source: Journal of Marketing. Sep2023, Vol. 87 Issue 5, p719-735. 17p. 1 Color Photograph, 1 Diagram, 5 Charts, 1 Graph.
Database: Business Source Ultimate
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  Data: Understanding Customer Participation Dynamics: The Case of the Subscription Box.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. Sep2023, Vol. 87 Issue 5, p719-735. 17p. 1 Color Photograph, 1 Diagram, 5 Charts, 1 Graph.
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        Value: 10.1177/00222429221148978
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      – Code: eng
        Text: English
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        PageCount: 17
        StartPage: 719
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      – TitleFull: Understanding Customer Participation Dynamics: The Case of the Subscription Box.
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            NameFull: Kim, Kihyun Hannah
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              M: 09
              Text: Sep2023
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              Y: 2023
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